Mid-Autumn Collection 2017

Destined to delight those who expect the unexpected. This year we have again partnered with Pierre Hermé Paris to include a selection of mooncakes created by the world’s most famous patissier.

Clients, friends, family and gourmands will equally appreciate this truly unique collection.

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Hampers pictured (Far left and Far right) 

The Crescent 

Includes an Autumn-toned flower bouquet and selection of four Pierre Hermé Paris mooncakes.

The Full Moon

Includes a Medium Autumn-toned flower bouquet in a vase and a selection of Pierre Hermé mooncakes and black tea.

Summer Collection 2017

Combining plenty of lush foliage and ferns with exotic blooms in vibrant mood-boosting colours, our Summer Collection is made with a far-flung tropical holiday in mind.

Be transported with foreign flowers including bright, glossy anthurium and quirky, attention-grabbing green cymbidium orchid. Consisting of three new bouquets, our limited-edition collection is the perfect accompaniment to a carefree, sunshine state-of-mind. Now, where’s that daiquiri?

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Bouquets pictured (from left to right): 

Pink Paradiso

Candy and pastel pink blooms mix with lush foliage and fern to create a summery bouquet that will instantly elevate any space – or person – into cheerful, holiday mode. 

Peach Cobbler

Fusing tropical hues including cantaloupe, peach and coral, this fresh and pretty bouquet is exactly what summer dreams are made of. 

Mint Mojito

Did somebody say mojito? This vibrant combination of lush foliage and sunshine-hued blooms is our favourite way to add a splash of tropical vibes into any space. 

The 7 Best Floristry Tips & Secrets

Trying to lift your green thumb game? We’ve got you. Ellermann’s florists each share their top hack for handling, caring for and creating beautiful blooms.

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1. Prick Your Tulips

“If your tulips are losing their lust too quickly, try prick a pin into the neck of each tulip to remove the bubbles in their stems. It’ll unblock the water passage, and keep them alive for longer.” – Nicole, Junior Project Florist


2. Never Underestimate Greenery

“My secret ingredient to creating the perfect bouquet is to look further than the leaves of cut flowers, and instead reach for lush green foliage from larger plants.” – Flora, Senior Florist


3. Don’t Overthink It

“Remember to trust your hands, eyes and gut when arranging flowers. Overthinking it is a surefire way miss the mark on creating a beautiful arrangement.” – Maggie, Principal Florist


4. No Foam? No Problem

“Trying to create a floral arrangement but don’t have any floral foam? Use plastic tape to create fine grids around the opening of a vase of pot, it’ll keep your stems staying put.” – Yan, Florist


5. Human Vices Are Flower Medicine

“Give your flowers a little extra life support with a few drops of vodka and a teaspoon of sugar daily. Don’t ask me how that works, but I swear by it!” – Louise, Florist


6. Don’t Drown Your Leaves

“Keep blooms looking happy for longer by removing any leaves that fall below the water line in your vase. It helps eliminate the growth of bacteria that would otherwise thrive.” - Cyan, Junior Florist


7. Flowers Drink More Than You Think

“It might seem simple but it’s often overlooked: The easiest way to keep cut flowers fresh is to change the water regularly. Flowers look much better for longer if they have enough fresh water drink!” – Zoey, Junior Florist

Mother's Day Collection 2017

Drawing from the principles of floriography, a language expressed using only flowers, our Mother’s Day 2017 Collection is filled with bouquets and hampers peppered with special meaning. Find a gift that symbolises just why you love her – whether it be a deep appreciation for her calming influence or the simple joy she brings to your life.

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Bouquets pictured (from left to right):

Pink Perfection 

For the mum that’s always thought of you as her pride and joy, give a gift that lets her know the feeling is mutual. Combining a happy swirl of ballet pink, soft lilac and sunshine-hued blooms, this bouquet symbolises the pride and appreciation of a mother’s unconditional love.

White Wisdom

Filled with white eustoma and caramel carnations, this combination of blooms symbolises the thoughtful and soothing characteristics of a mother. Our pick for the mum whose calming influence never goes amiss.

Purple Patience

This unruly, untamed bouquet of purple lilacs, roses, and carnations represents the loyalty and respect a child feels towards their mother. Our pick for the mum in which loyalty runs deep – and who’s secretly a little wild at heart.


Are you sending the right message?

Grown for its intense fragrance and beautiful blooms, today there are more than a thousand varieties of lilacs. Brought to Europe from Turkey, the shrubs eventually found their way to the gardens of early American settlers, who expanded the flower’s colour range into a rainbow that includes purple, magenta, and baby blue.

Read on to discover the hidden meaning behind each colour – it’ll make you think twice before sending your newly single best friend white lilacs.

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WHITE: Purity

Meaning: These pristine flowers communicate the purity and innocence of youth.

Perfect Match: An angelic soon-to-be bride.


MAGENTA: Lust For Live

Meaning: Deep pink is associated with passion, love and the exhilaration of being alive, especially after surviving a harrowing experience.

Perfect Match: A loved one with a new lease on life.


LAVENDER: A Mother’s Love

Meaning: Pastel purple is associated with one’s first love or the instant love a mother feels when she meets her child for the first time.

Perfect Match: Your darling mum.


DEEP VIOLET: Spiritual Awareness

Meaning: Not to be confused with lavender or purple lilacs, the deepest violet lilacs reflect a concern or intuition regarding spiritual mysteries.

Perfect Match: The caring grandma that never misses a thing.


BABY BLUE: Happiness & Tranquillity

Meaning: As well as the more obvious association of a baby boy, pastel blue signals pure joy and tranquillity.

Perfect Match: Every time…It’s a boy!


PINK: Love & Strong Friendships

Meaning: Not just for love, this pretty hue is also symbolic of true, lasting friendship.

Perfect Match: Your oldest, dearest friend.  

Spring Collection 2017

Spring is in the air, and this season of new beginnings brings with it a brand new collection of fresh buds and beautiful blooms. Three lush bouquets in the refreshed Spring Collection focus on green hues to celebrate the arrival of this most uplifting time of year, with the cheerful tulip taking centre stage.

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Bouquets pictured (from left to right):

Perfect Blush

Alluring peach and soft pink flowers take centre stage in this elegant bouquet, designed to convey love, patience and affection with delicate hues and an uplifting, sweet fragrance.

Eternal Promise

Spring holds the promise of fresh starts and the joy of excitement for the future. Express the fervour of desire with this delicate bouquet, which features fragrant white hyacinth to signify young love and striking white anemone to express ardent anticipation.

First Light

This charming arrangement features yellow narcissus to sing of vitality and yellow dancing lady orchid to represent friendship and new beginnings.

valentine’s day collection 2017

Especially for February 14th, we have created the Valentine’s Day collection, which features a curated selection of posies, bouquets and gift sets, each bearing a secret meaning for your Valentine to uncover.

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Bouquets pictured (from left to right) are our bouquets Deep Desire, Sweet Affection and Love in Bloom.

The Secret Language of Flowers

How to use blooms to make a bold declaration - no words necessary

Creating a language without words is an art in itself. Flowers have carried meaning throughout history – Romans honoured their heroes with laurel wreaths and Shakespeare’s Ophelia told of the herbs and flowers she bore in her arms – but it was the Victorian era that ushered in strict codes of etiquette, frowning upon wanton displays of affection. In turn, secretive messages were sent through the art of floriography, a language expressed using only flowers.

Today, in a world where bold declarations can still be hard to brave with words, why not get your message across with a bouquet of blooms that speaks for you?

Here, we take you through the meanings and origins of nine of our favourite flowers – and suggest the perfect occasion to send each.  

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Rose = Love

Whether with ancient Greeks, Romans, Christians or Freemasons – the rose has been a timeless symbol of love for hundreds of years.

Perfect for: Reminding your long-term partner that they’re still the one.


Tulip = Declaration of Love

The humble tulip symbolises an undying love, whether spurned or returned. According to Persian legend, a prince used red tulips to declare his love for a maiden when she was killed.    

Perfect for: Letting your secret crush know your true feelings.  


Lilac = First Emotions of Love

During the Victorian era, a lilac was given to remind someone of first love emotions. The name lilac is said to originate from a Greek mythology tale of Pan, the god of forests, whose love was so strong that a nymph turned into a lilac bush to hide from him.

Perfect for: Reconnecting with an old flame or first true love.


Daisy = Innocence

In Norse mythology, the daisy symbolises Freya – the goddess of love, beauty and fertility. In turn, daisies have become a badge of innocence, purity and new beginnings.

Perfect For: Congratulating a friend on her pregnancy or newborn.


Hyacinth = Please Forgive Me

According to Greek mythology, a young man called Hyacinthus was accidentally killed by a Greek god, and the flower hyacinth was named in his honour. Today, the bloom is a symbol for sorrow and forgiveness.

Perfect for: When you’ve acted thoughtlessly and are searching for forgiveness.


Ranunculus = Charm & Attractiveness

Sometimes referred to us a buttercup, the ranunculus symbolises charm and attractiveness. Not just beautiful, the flower also boasts brains thanks to its medicinal properties.

Perfect for: Boosting a friend’s confidence by letting them know you think they are charismatic, beautiful – or both.


Astilbe = I Will Be Waiting

This romantic feathered-flower has become synonymous with patience and dedication to a loved one since the Victorian era.

Perfect for: Reminding a long-distance lover you’re in it for the long haul.


Carnation = A Mother’s Love

Originating from the belief that carnations first sprung from Virgin Mary’s tears, the flower became the symbol of a mother’s undying love.

Perfect For: Showing your mum that you love her, especially on Mother’s Day.


Hydrangea = Thank You

The meaning of the hydrangea can be traced back to an old Japanese fable in which an emperor used the flower to thank a maiden. Today, the bloom is most commonly linked to apology and gratitude. 

Perfect For: Asking someone for forgiveness or reconciliation.


We’re celebrating this secret language through a series of seasonal floral collections that each bear a different hidden meaning throughout the year.

Keep an eye out – we have plenty more inspirational secret messages to come.